About c-roll

What does ‘c-roll’ mean?

The name has two layers working together.

The C stands for Crowd. Not the artist, not the production, not the official broadcast — the crowd. The tens of thousands of people in the seats and on the floor, phones raised, capturing the same moment from a thousand different angles. That’s the source material. That’s what makes this different from everything else.

Roll is a filmmaking term. When a director calls “roll,” they’re calling for the cameras to start. B-roll is the supplemental footage that gives a story texture and context — the cutaways, the atmosphere, the details the A-camera misses. It’s a real category of film with a real name.

C-roll doesn’t exist yet. We’re proposing it should.

If A-roll is the official broadcast — the polished, produced, licensed feed — and B-roll is the behind-the-scenes and supplemental footage, then C-roll is the crowd footage. The shaky, close, unfiltered, from inside it footage that no production crew can capture because they’re not standing in the pit, not sitting in row 12, not pressed against the barrier when the lights drop.

C-roll is what 60,000 people shoot simultaneously and post to their stories and then it disappears. It’s the most abundant, least organized, most emotionally authentic category of footage in the world, and it has never had a name.

We’re giving it one. And building the place where it lives.

What we are

c-roll is a fan media platform for live events. If you went to a show — a concert, a game, a festival — you can upload your photos and videos and add them to a permanent, public archive for that event.

If you couldn't make it — wrong city, wrong price, wrong everything — you can browse the archive and experience the show through the eyes of everyone who was there. Not a highlight reel. Not a live stream. The real thing, shot from the floor, the pit, the seats, and everywhere in between.

Why we built it

Concert ticket prices have gone up more than 50% since 2019. The average ticket to a top-100 tour was $136 in 2024. For a teenager in London who loves Morgan Wallen, that show isn't just expensive — it's inaccessible in every sense of the word.

Meanwhile, fans who attend shoots thousands of clips every night. Most of it never gets posted anywhere — it sits in camera rolls, half-watched once and forgotten. c-roll gives that footage a permanent home and a purpose: letting the people who couldn't be there feel like they were.

How it works

• Find the show you attended from an artist or team's page.
• Upload your photos and videos — no account needed.
• Tag the song or moment, and where you were in the venue.
• Your upload joins the show's archive, searchable by song, section, and date.

Anonymous uploads are welcome. Create an account only if you want to track your show history and build your contributor profile.

Content ownership

Fan-uploaded content is owned by the person who shot it. c-roll does not claim ownership of uploaded media. By uploading, you grant c-roll a non-exclusive license to display your content on the platform. You can request removal at any time via our contact form.